After weeks of researching, brainstorming, and testing, you’re finally ready to launch a PPC campaign with a new landing page and begin converting visitors into customers. Or are you? Driving traffic to your website is paramount, but your landing page closed the PPC loop. Each element in your landing page, including the copy, the call to action, all the way down to the color of the page’s button, should drive home your message and convert every click.
