Over the past few weeks Facebook has rolled out a new form of advertising for its clients. Custom Audiences combines the power of email marketing with the virality of social media and opens a whole new window opportunity for small businesses to target and re-target those people who have already expressed an interest in their product. Anyone who invests in email marketing understands that it is perhaps one of the least expensive (yet not necessarily easy) ways to reach and encourage consumers.
The value of reminding interested spenders about your product, or specials, or discounts is enormous and it is why so much time is spent crafting and honing email marketing campaigns. Have doubts? The 2008 and 2012 elections were pretty much won by email marketing. If you ever received an email from the Obama Campaign you may remember the blatantly shocking subject lines they would use – which all but guaranteed their hugely successful open rate…but that’s another blog for another day.