Have you thought about creating a place where customers can gather to share what they enjoy about your business, connect with one another, and find all of the latest information about what you provide? If you don’t have a Facebook business page, you are missing out on a great opportunity for social marketing outreach. While ads and post boosts aren’t free, you shouldn’t let costs dissuade you from starting a page as there are multiple features in place that help you to control your budget and audience.