7 Elements in a Successful PPC Ad
Posted: Monday, March 27, 2017 | Filed under: Google, digital marketing, google, Google AdWords, mobile, Paid Ads, paid search, pay-per-click, PPC, PPC Basics, PPC tips, search engine marketing | author: By John Busold
Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, statistics show businesses earn approximately $3 for every $1.60 they spend when executed properly. PPC advertising is currently available on Google, Facebook, Twitter and LinkedIn; however, Google is the most popular platform as almost 80% of all companies utilize Google for PPC. According to 2016 data, PPC ads can increase brand awareness by 80%. Furthermore, a business can potentially generate more qualified leads while increasing ROI because approximately 41% of clicks go to the top 3 paid Google ads.
Why Google+ is Essential for Business Growth
Posted: Wednesday, March 15, 2017 | Filed under: branding, Digital Marketing, Google, Google+ Accounts, local SEO, Search Engine Optimization, Social Media, social media marketing | author: By Puja Trivedi
In regards to engagement and active users, Google+ pales in comparison to social media giants such as Facebook and Twitter. Recently, Google streamlined Google+ to focus more on collections and communities, helping to distinguish their platform as a relationship builder. To stay relevant and cultivate meaningful relationships in the ever-changing digital landscape, small businesses must incorporate Google+ into their digital strategy. Here are some ways that Google+ can help your business grow.
How to Create a LinkedIn Ad
Posted: Thursday, March 2, 2017 | Filed under: social media marketing, Ads, digital marketing, Digital Trends, LinkedIn, LinkedIn Ads, Online Ads, social media, Social Media Tips | author: By John Busold
LinkedIn is an invaluable tool to connect with like-minded individuals in your industry. In addition to being a powerful networking tool, LinkedIn is ideal for B2B advertising because it offers accurate audience targeting options. While these advertising options are relatively new, they utilize pay-per-click (PPC) techniques in the same manner as Google, Facebook and Twitter.