Below is the final portion of our study on Studio Diatribe’s web usability.
Looking at the main navigation, there are two links that are confusing to me. First, the term “Investment.” Does that mean that they are looking for investors in the company? The title could mean that. No, the page is about Pricing. Why not just call it that? That’s a universally understood term. If they think that “pricing” on a main navigation is too up-front, then I’d suggest moving it under “info” where it is still available through the drop-down. I’d also suggest “About Us” is a more friendly term for “info”. Since most people come to the site wanting to see the work, I’d suggest that the “Imagery” be broken into categories in a main navigation. I don’t have a recommendation as to how at this point but since the images are key, the visitor should have more options of navigating them other than the one “imagery” link.
Pref. Vendors? I’m sure these are reciprocal links but a main navigational item devoted to offsite links isn’t a great idea. Better to have this a sub-navigation under “about us” or a footer link. Also, the page should have some descriptive text to explain why these are important and what use they are.
In addition to the website, I’d suggest that the photographers have a second, iPad-only site that they could use for selling their services. While this could take the form of an iPad app, I’d suggest an ipad site makes more sense in that it does not need apple approval every time a change is made. The experience would be very similar, though, and could use the same assets as the main site. This could be a sales tool that would allow them to easily navigate their vast portfolio viewing their photographs in a format designed for the ipad.
Just thinking ahead.
As this study shows, by making a few changes, one can greatly improve a site’s web usability.