4 Steps to Gaining More Google Reviews
Posted: Wednesday, April 25, 2018 | Filed under: Google, Google My Business, google reviews, Google+, Reputation Management, Search Engine Optimization | author: By Ashley Donaldson
On average, Google generates close to 3.5 billion searches every day. Talk about working overtime! Many of these searches relate to consumers seeking information about local businesses or restaurants. Therefore, increasing the number and quality of your company’s Google reviews is a vital step to converting new customers online.
7 Elements in a Successful PPC Ad
Posted: Monday, March 27, 2017 | Filed under: Google, digital marketing, google, Google AdWords, mobile, Paid Ads, paid search, pay-per-click, PPC, PPC Basics, PPC tips, search engine marketing | author: By John Busold
Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, statistics show businesses earn approximately $3 for every $1.60 they spend when executed properly. PPC advertising is currently available on Google, Facebook, Twitter and LinkedIn; however, Google is the most popular platform as almost 80% of all companies utilize Google for PPC. According to 2016 data, PPC ads can increase brand awareness by 80%. Furthermore, a business can potentially generate more qualified leads while increasing ROI because approximately 41% of clicks go to the top 3 paid Google ads.
Why Google+ is Essential for Business Growth
Posted: Wednesday, March 15, 2017 | Filed under: branding, Digital Marketing, Google, Google+ Accounts, local SEO, Search Engine Optimization, Social Media, social media marketing | author: By Puja Trivedi
In regards to engagement and active users, Google+ pales in comparison to social media giants such as Facebook and Twitter. Recently, Google streamlined Google+ to focus more on collections and communities, helping to distinguish their platform as a relationship builder. To stay relevant and cultivate meaningful relationships in the ever-changing digital landscape, small businesses must incorporate Google+ into their digital strategy. Here are some ways that Google+ can help your business grow.