I would like to take this opportunity to wish everyone a Happy New Year! 2011 was an interesting year that will surely go down in history; below are a few of my thoughts on the events of this year.
Happy New Year
2011 was a quick year, but there was no shortage of events, political scandals or Google Panda updates, that’s for sure. Of all the events this past year, there are many that will leave a lasting image. Check out Buzzfeed’s Most Powerful Images of 2011 and you will understand what I’m talking about. From the tsunami in Japan, to deadly tornados across the United States, to the London riots, there were many destructive memories in 2011.
Aside from photographic, destructive memories, 2011 was also filled with technology innovations, from the iPad2 release to the creation of more affordable tablets like the Kindle Fire. The iPhone 4S was released in October, followed by the passing of the legendary CEO of Apple, Steve Jobs, the man who brought you the iPhone, the iPod and the iMac.
Social media and social bookmarking really took off this past year as well, and is a crucial piece of any internet marketing campaign. Twitter, Facebook and LinkedIn have millions of users, while websites like Klout and Pinterest also because popular social networking sites as well. These sites, combined with SEO will maximize marketing results for any business. Leads can be generated participating in a variety of social media sites, your business website and networking! Aside from developing business leads, these sites give businesses an opportunity to be “social” by networking and communicating with their customers and others within their industry. These social sites have also been affecting ranking positions within Google.
Google now allows sites like Facebook to rank on page one for relevant searches. There were also many changes with Google’s ranking algorithm in 2011. There were about seven Panda updates this past year, each one affecting a piece of the SEO puzzle. Google Panda is Google’s “math equation” that uses a number of factors to determine who and which websites to rank in their search engine. When Google updates their equation, many websites’ ranking position is affected.
Also, Google’s analytics update made it even more challenging for analytics analysis when they announce their SSL search protection, blocking some keywords from being shown in analytics reports. Many SEO agencies rely on keyword data to track which keywords are being used to find their clients’ websites, read, “Google Analytics “Not Provided” Keyword”.
With the always-changing Google, it’s hard to predict what 2012 will bring, but I think businesses will become even more involved with social media than they are now, especially with the advances of Google+ and Facebook. No social media campaign should be without other internet marketing though. A combination of social media and SEO will help business branding as well as position in search engines. Google will most likely continue to update their system, making “improvements” throughout the year, and we’re all just going to have to adjust.