What Is Retargeting?
Posted: Saturday, December 20, 2014 | Filed under: Internet Marketing, Retargeting, seo, remarketing, retargeting, retargeting ads, SEO | author: By Heinreich Sioson
Most who sell a product or service believe – or want to believe – that buyers follow a straight and direct path when making a purchase. The prospective buyer visits your website, finds what they are looking for, heads to checkout, inputs their credit card information, and then confirms their purchase. This is the simplest route that every business wants their customers to follow but it rarely happens that way. In fact, about 2% of site visitors actually convert to paying customers on their first visit. Why? It can be for any number of reasons why they do not buy into what you are selling.