What would you do if I told you I could guarantee to increase your business revenue by 5%-9% with a minimal outlay of cash? For 19 businesses, the answer to this question was “anything”, including taking their chances skirting the law by purchasing fake business reviews. Yes, you heard that correctly, skirting the law. This week we learned that 19 businesses agreed to a plea deal with the NY Attorney General’s office to pay a (collective) fine of $350,000 after commissioning fake online reviews of their businesses. (FYI – fines ranged from $2500 to almost $100,000.