Imagine that someone created a worldwide marketplace, where almost every person on the planet stopped by once a day to see what was going on. Would you want to have a stall for your product in that market? You could have access to almost the entire world as potential clientele? Come on – of course you would! Luckily, that marketplace has been built (it’s called Facebook), and setting up your “stall” for all of those billions of people to discover, is entirely free and really easy to do.