Video is very powerful, especially in the internet age. Text is very one dimensional, where video offers much more. Although your writing might show off your personality, video does that while people can see your body language (your smile, your laugh, you’re your eyes). Body language communicates more than any text.
Web videos have become an essential part of marketing your business online. Here are a few good reasons why you should be considering video marketing:
- YouTube is the second largest search engine with over 800 million unique visitors each month
- Videos appear in search engine results so they can help your presence as well as ranking position.
- Videos off a unique search result, which make them stand out amongst all of the test and url results.
- Videos keep people on your website longer.
It’s more common that people will take a look at your video clip before they start reading the text throughout your website. Your video should be a quick overview of your business, what you offer and why customers or clients should consider using you (maybe consider adding a testimonial).
Web videos can help your ranking, especially if optimized accordingly. If your video ranks for certain keywords, it might even have the potential of gaining higher ranking position above competitors.
YouTube offers a whole other opportunity than Google does. According to YouTube, over 4 billion hours of video are watched each month on YouTube and 72 hours of video are uploaded to YouTube every minute. That’s a lot of video. It’s almost silly not to be a part of the vide world.
Once you develop a web video to help your web marketing, it’s important to upload it to YouTube, then embed it on your website. By this, you can increase the video views while keeping users on your website longer. Videos are a great way to attract new, potential customers!