Digital Marketing Blog
Using A/B Testing for Maximum Digital Performance
Serif or San Serif? Big, bold, restrained, or classic? An official product shot or a User-Generated Image? In the fast-paced world of digital marketing and product development, you have a limited window to connect with new audiences. With attention spans shrinking, the competition for capturing attention has become fierce, making it essential to craft posts that resonate deeply with your target audience. A/B testing emerged as a powerful technique that allows businesses to optimize their various advertising campaigns and maximize their reach.
Why Every Business Should Use Web Video
Video is very powerful, especially in the internet age. Text is very one dimensional, where video offers much more. Although your writing might show off your personality, video does that
The Benefits of Guest Blogging
Guest blogging is a great way to build relationships with other bloggers in your community. There are many positive effects of guest blogging in addition to “getting a link” to
Setting Your Web Marketing Goals
Our clients often ask us to evaluate their business, website and set some goals for our SEO efforts and where we want to see ourselves in, say, 6 months. The
How to Write Your URL Structure
Utilizing url structure to your advantage can actually help with your search engine optimization. There are quite a few ways to make sure you’re benefiting. One thing to keep in
Brand Storytelling: Why Words Matter as Much as Design
Content marketing is as important and as the captivation that’s conjured through the design. This is because stories (and the words that tell them) are the influential key to your
Why Your Website Should Have a Content Management System
If you have a website or every thought about creating one, you are probably familiar with what a Content Management System (CMS) is. If you’re not, a CMS is a