Where else can any business, small or large, target their specific customers day or night? Google Search Ads. Like many business owners, you tend to receive Google postcards every few months offer a free $150 to start using their platform. Opening an account, doing keywords research, and building your campaigns is the first step towards going live. Google earns 80% of the $36.7 billion spent on search ads annually, so it pays to be well-versed in Google advertising.