5 Ways SEO Has Changed Over the Last Decade
Posted: Monday, September 18, 2017 | Filed under: seo, Bing, content marketing, digital marketing, google, Keywords, Local SEO, Mobile SEO, Search Engines, SEO Tips, social media | author: By Macaire Machado
Ask any digital marketing expert and they’ll lament how drastically search engine optimization (SEO) changed over the last 10 years. In its early stages, SEO was as simple as accruing a plethora of backlinks and stuffing keywords to manipulate business’s search rank. Google quickly put an end to these black-hat SEO practices and still continues to evolve its search algorithm. High-quality content and strong links are still the keys to SEO, but how else has it changed in the last decade?
What is a Landing Page?
Posted: Monday, July 3, 2017 | Filed under: ppc, Bing, digital marketing, google, Google AdWords, Keyword Selection, paid search, PPC Basics, Search Engines | author: By John Busold
As an essential component of any well-crafted marketing strategy, landing pages act as “landing pads” for prospects visiting your brand’s website. Whether you intend to generate leads, sell products, or collect valuable data, your landing pages help ensure these intended actions occur. Furthermore, well-optimized landing pages allow you to initiate the process of converting prospects into leads and potentially into customers. While creating landing pages requires time and careful precision, investing the time to craft compelling copy and an effective design will facilitate optimal conversions and boost revenue.
How to Rank High on Google
Posted: Tuesday, June 27, 2017 | Filed under: Search Engine Optimization, content marketing, digital marketing, google, Keyword Optimization, Local SEO, SEO, SEO Basics, website design | author: By Carly Maitlin
As the number one search engine in the world, over 1 billion people use Google every month. At the same time, reports show that Google provides almost 12 billion searches each month. Many covet a high ranking on Google for higher visibility and increased traffic. We’ve all heard the business phrase “location, location, location,” which still rings for digital search queries.