Skip to content

Tag: Google AdWords

google featured snippets

SEO vs. SEM: What’s The Difference?

SEO and SEM are two great flavors that go well together – ok, sorry, this is not a Peanut Butter Cup. But many business owners may have heard “SEO” and
Read More

Choosing the Right Analytics Attribution Model

The marketing scene is ever-changing with new trends and platforms emerging just when you thought you had a solid marketing strategy for your business. From maintaining multiple social media channels
Read More

How to Avoid Common Google Ad Mistakes

Optimizing a Google Ad for peak performance can feel like shooting at a moving target – just when you lock in the perfect strategy, Google will overhaul the criteria for
Read More
seo keywords

Should I Use Branded Keywords?

Identifying, analyzing, targeting, and ranking for keywords are critical steps to any SEO or PPC campaign’s success. After all, the keywords you aim for will determine the audience demographic you
Read More
Google Ads

Using Google Ads for Online Success

When my mom was a kid, she boasted an impressive collection of the Encyclopedia Britannica since it was the world’s go-to hub for answers at the time. Today, Google fills
Read More
seo keywords

Your Guide to SEO Keywords in 2020

The purpose of search engine optimization (SEO) is to guide websites to higher rankings in organic search results. With a clear goal of driving more traffic from search queries, SEO
Read More
PPC Text Ads

How to Use the Tiered Approach Method in Google AdWords

Google is constantly coming up with new techniques to enhance and help their advertisers improve the quality of their advertising campaigns. The digital marketing industry consensus that campaigns and advertisements
Read More
Gmail Discovery Ads

Google Gmail Ads vs. Discovery Ads: Which Method Should I Use?

Google has perfected supply and demand within the online advertising model. Traditional advertising requires you to spend money just to show your ad (billboards, magazines, radio, TV), instead, Google only
Read More

Your Guide to Google Ad Extensions

Google AdWords is an intricate, complex system where even the most seasoned, forward-thinking experts can make simple mistakes that can ultimately cost conversions, impressions, and money. Here is a simple
Read More
click bot fraud

Everything You Need to Know About Click Bot Fraud

Ad fraud is a critical issue facing the world of advertising. When websites are overrun with large volumes of bot traffic, it pollutes the data used by advertisers to make
Read More