The ABC’s of Marketing
Posted: Monday, September 12, 2016 | Filed under: seo, Blogging, digital marketing, facebook, Google+, internet marketing, PPC, snapchat, social media, Twitter, web design, WordPress, YouTube | author: By John Busold
Marketing has evolved quite a bit over the last few years. New terms, trends, and concepts have emerged, which has fundamentally changed the marketing landscape in 2016. The good news is that professionals and businesses can continually update their marketing knowledge with some hard work and careful attention.
To help bring you up to speed, here are some common marketing terms that should be ingrained into your marketing practices and repertoire.
What the New Google Ad Layout Means for Your Business
Posted: Wednesday, March 2, 2016 | Filed under: Advertising & Design, Google, Internet Marketing, pay per click, ppc, digital marketing, google, internet marketing, Managing Google accounts | author: By premiere_ad
Google had been testing changes to the ad layout for desktop search for a while, and the shift is now official. There are no more text ads on the right sidebar of the results page, and four rather than three ads may appear at the top of the page. As with any change to AdWords, it is important to figure out how to adjust your campaigns to remain the most visible. There are implications for your SEO as well.
Using Facebook Deals for Quickly Increasing Engagement on Your Facebook Page
Posted: Monday, July 7, 2014 | Filed under: Facebook, Internet Marketing, online marketing, facebook, Facebook for Businesses, internet marketing, using FB for business | author: By premiere_ad
Quality Not Quantity. Can we say it enough? (We don’t think so!)
It’s the new “buzzphrase” in web marketing (ironic –really – it shouldn’t be a buzzphrase at all – the mantra should ALWAYS be quality over quantity), because the quantity aspect has been saturated. Google is onto all of the sites that are gaming the system and with each upgrade to Google search it has been able to adapt its algorithm to discount those gaming tactics. Likewise, Facebook has grown to reach enough people that its own algorithm requires businesses to post worthwhile, valuable content in order to reach the fans (even the fans that want to read the business’ news!)