Tag Archives: keyword analysis

Refine Keywords to Save Ad Dollars

Posted: Thursday, February 11, 2016 | Filed under: keyword analysis, keyword optimizing, keyword selection, pay per click, ppc, google, importance of keywords, keyword analysis, Managing Google accounts | author: By premiere_ad

As advertisers increase spending on search ads and social formats, investment in digital media is expected to exceed traditional formats in the very near future. Fueled in part by the dollars flowing away from TV ads, the rapid growth of digital ad spend reflects advertisers’ expectations to achieve more cost-efficient, targeted campaigns. For businesses seeking to maximize the results of their PPC spend in Google AdWords, refining keywords on an ongoing basis can reduce the amount of money wasted on under-performing ads.

How User Intent Shapes Web Marketing Strategy

Posted: Thursday, October 22, 2015 | Filed under: content development, Content Marketing, keyword analysis, keyword selection, quality content, Search Engine Marketing & Optimization, content writing, digital marketing, importance of keywords, keyword analysis, web marketing | author: By premiere_ad

For a moment let’s say you own a company that sells surfboards. Your goal is to drive as many visitors to your website as possible, but you want to make sure that they are the right ones. Perhaps lately your analytics have shown an increase in traffic, but that hasn’t equated to more surfboard sales. If you understand the user intent behind searches and apply this to your web marketing strategy, you may be able to bring more relevant traffic to your website and increase conversions.

Understanding Upgraded URLs in Google AdWords

Posted: Monday, August 10, 2015 | Filed under: Advertising & Design, Google, keyword analysis, keyword selection, digital marketing, google, keyword analysis, web marketing | author: By premiere_ad

Once you have a campaign running in AdWords, you should start to generate clicks. But what happens next? Will your web visitor complete a contact form or make a purchase? Keywords can be expensive, and your web marketing investment should be resulting in actual business. Conversion tracking allows you to determine how many clicks result in the defined action goals you set. With its offline conversion feature, you can even track conversions that began with a click on your ad and led to a purchase over the phone or at your store.

Call us at 973 346 8100