Why You Need Optimized Landing Pages
Posted: Wednesday, January 17, 2018 | Filed under: ppc, digital marketing, Google AdWords, Landing Pages, paid search, PPC Basics, PPC tips, search engine marketing, SEO | author: By John Busold
With careful design and effective copy, you can take your lead generation to the next level. As the most important element in any successful PPC campaign, your landing pages play a crucial role in driving leads and increasing revenue. Aside from collecting potential customers’ names and contact information, your landing pages provide several other invaluable benefits. So, what are those benefits?
Driving Calls with Paid Search Ads
Posted: Thursday, April 27, 2017 | Filed under: ppc, Bing, digital marketing, google, mobile, mobile marketing, Paid Ads, paid search, pay-per-click, PPC, PPC tips, search engine marketing, Yahoo | author: By John Busold
In 2015, approximately 65% of adults in the U.S. owned smartphones, including over 80% of people between ages 18 through 50. In 2015, Google reported that mobile search queries surpassed desktop, which shifted the entire digital landscape. Today, marketers must adopt new strategies and practices aimed at the mobile experience when creating paid search ads.
7 Elements in a Successful PPC Ad
Posted: Monday, March 27, 2017 | Filed under: Google, digital marketing, google, Google AdWords, mobile, Paid Ads, paid search, pay-per-click, PPC, PPC Basics, PPC tips, search engine marketing | author: By John Busold
Many advertisers still question the effectiveness of incorporating Pay-Per-Click (PPC) into their marketing strategy. While PPC advertising can be costly compared to other advertising media, statistics show businesses earn approximately $3 for every $1.60 they spend when executed properly. PPC advertising is currently available on Google, Facebook, Twitter and LinkedIn; however, Google is the most popular platform as almost 80% of all companies utilize Google for PPC. According to 2016 data, PPC ads can increase brand awareness by 80%. Furthermore, a business can potentially generate more qualified leads while increasing ROI because approximately 41% of clicks go to the top 3 paid Google ads.