5 Ways SEO Has Changed Over the Last Decade
Posted: Monday, September 18, 2017 | Filed under: seo, Bing, content marketing, digital marketing, google, Keywords, Local SEO, Mobile SEO, Search Engines, SEO Tips, social media | author: By Macaire Machado
Ask any digital marketing expert and they’ll lament how drastically search engine optimization (SEO) changed over the last 10 years. In its early stages, SEO was as simple as accruing a plethora of backlinks and stuffing keywords to manipulate business’s search rank. Google quickly put an end to these black-hat SEO practices and still continues to evolve its search algorithm. High-quality content and strong links are still the keys to SEO, but how else has it changed in the last decade?
How To Succeed Using A/B Testing
Posted: Monday, August 28, 2017 | Filed under: Digital Marketing, analytics, Landing Pages, Marketing Strategy, pay-per-click, PPC, PPC Basics, social media | author: By Danielle Silvia
Have you ever been unable to pick an image for a Facebook ad? Or maybe you’re stuck deciding on a catchy tagline? If you plan on beginning a marketing campaign and have several ideas about how you want to design a landing page, you can create different landing page variants for each idea. A/B testing can be an invaluable testing method for marketers across all industries.
Easy SEO Tactics To Optimize Your Website
Posted: Wednesday, May 24, 2017 | Filed under: seo, content marketing, digital marketing, facebook, google, Google+, social media, Twitter, website design | author: By Mark McPherson
With the amount of web traffic generated daily, businesses need exposure to compete in the changing digital landscape. To do so, businesses should consider integrating search engine optimization (SEO) methods when designing their website. Did you know 93% of online experiences begin with a simple search query? This comes as no surprise because many web surfers use search engines for quick answers to their questions. Whether Google, Bing, or Yahoo, your website must include SEO elements to keep top rank in searches and maintain a steady traffic flow.