Marketo Sales and Marketing
How to Use Marketo for Sales and Marketing
With a marketing automation tool such as Marketo, sales and marketing efforts can be optimized to achieve greater alignment. Extending far beyond traditional email marketing campaigns, it allows businesses to communicate with leads through multiple channels during all phases of the sales process. Insights about where a prospect is in the buying process can be gathered by interpreting behavioral data, helping teams to nurture leads effectively to achieve sales goals.
Lead Scoring and Nurturing
When a prospect takes actions such as filling out a form, retweeting content, clicking on a link in an email, or watching a video, points are assigned. Depending on how many points a lead accumulates, this may trigger an automated yet customized action or indicate that they are ready for follow up from a member of the sales team. There is a greater chance of moving database leads to higher levels in the buying process and to communicate with them effectively when they are being tracked and scored.
While lead scoring determines who receives specific content and the timing of contact, lead nurturing is designed to grow the relationship and sales opportunity. This phase requires high quality content including tutorials, videos, blogs, social media posts, webinars, and white papers that are helpful to your leads and keep your business front and center. With a tool such as Marketo, it is easier to consistently provide the right information at the right time and to manage the lifecycle.
If you are seeking to optimize sales and marketing efforts, Premiere Creative can provide a full range of marketing automation services focused on:
Increased marketing efficiency
Lead lifecycle process design
Lead scoring redefinition
Lead nurturing optimization
Lead source tracking and reporting
Call us today at (973) 346-8100 or fill out our contact form to find out more about our Marketo and marketing automation services.