Rank vs. Traffic
Most clients are focused on attaining rank, with an emphasis on ranking 1st for various keywords or phrases. Premiere accepts that rank is an important part of search engine optimization program but this is only one facet of a good web marketing program. Research has show that a very small percentage (17%) of overall traffic comes from high visibility keywords ~ primarily because end users tend to search using multiple keywords (average user types in 3-5 keywords not 1 or 2). Further end users often don’t know how to find the “right” marketer term and use odd keyword combinations, misspellings, full sentences, etc. For this reason, Premiere focuses on a dual approach to SEO with the intent of bringing in high quality traffic as well as obtaining rank over time.
A large emphasize is on attaining rank for not just 5 or 8 selective terms for hundreds and thousands of keywords because end users struggle to leverage search engines power. Additionally, more and more end users search or use other tools outside of search engines, often in various Web 2.0 platforms (not just facebook, twitter, and youtube). Premiere actively seeds our client’s website in thousands or tens of thousands different locations and platforms targeted around the client’s geographic interest as well as where their end users look/use/play/seek. Ranking takes time and is a never ending process, so it is critical to be agnostic in your web marketing approach to bring in traffic.