Reach the Most People Online Through Web Video
Content is king and video is the supreme leader of the Internet. More people will hear your sales pitch if you present it to them as a video, than through any other form of media or content available to your business. That is powerful stuff. The statistics of success for online video are skyrocketing. The popularity (and most importantly) the effectiveness of using web video to promote your business will continue to grow in coming years, and there is a fast, and inexpensive way to produce this video content and quickly increasing the warm sales leads for your business.
New information regarding the behaviors of the average consumer online make a very strong case for small businesses to create web videos in order to generate sales. One of the strongest arguments for having a web production team like New Jersey based Premiere Creative help you craft a web video is:
- When videos appear in search engine results, 41% more people will click on that link and watch the video than will click through when faced with text.
That’s a pretty astounding number. Think about it. You can reach 41% more people with your brand messaging simply by producing a well-crafted video.
Now, consider this – the sales funnel is based on numbers. If you know that approximately one in every 24 people who is introduced to the first step of your sales funnel will, in the end, purchase your product or service, then anything you can do to inexpensively increase your reach for that initial sales pitch step will be a boon to your bottom line.
Making Online Videos to Increase Sales
The Premiere Creative Video Production Team moves quickly. Why is this important? Because not only are we creative and talented, we are also the most cost efficient web video production team in New Jersey.
How Can I Make Cost Efficient Web Videos?
Because Premiere Creative has developed a production model that lets us come into your business and film you, select members of your sales team, and satisfied customers quickly and efficiently and deliver to you a highly watchable, highly shareable, well-branded message.
Our production process is important because it allows us to spend minimal time taking you and your staff away from work, and yet it lets us produce a well-branded message that will serve to strengthen your overall marketing messaging.
Most of our work is done before and after the actual taping of your web video, and this is how we increase our efficiency and our efficacy.
Our web video pre production team will learn about your business: your mission, your goals, your achievements, your history. We will put together questions and prompts and help you focus on and discuss the most important aspects of your business. Having a clear focus on video production day means that the entire process is less stressful on you and everyone involved. The Premiere Creative Production team is well-versed in getting the best out of its clients on camera. You can expect us to need about 2-3 hours of your time. After that the magic really begins. There are no scripts to memorize, there is no chance that you will be seen stiffly speaking directly into the camera – our tried and true process assures that everyone in your video looks their best and stays on message. In our experience, the best brand messaging is the one that captures you, speaking passionately about your business and what you love to do.
Our editing team will piece together a tight and well-crafted message with a high production value. If you are creating a general branding message, it will give your potential clients a chance to see and hear exactly who you are, what makes you and your business the best choice solution for their problem, and establishes you as a strong option. If you are creating a series of web videos in order to establish yourself as a thought leader in your field of expertise, then our editing team will make sure that you are addressing your topic in a clear way that gets the attention of your target audience.
The Best Places to Share Your Web Marketing Video Online
Your minute, or minute and a half video will soon be ready for you to showcase on your own website, on partner sites, at conferences, and via social media. Our clients are always so happy with the final result of their online business video that they often want to make sure they can reach the widest audience possible. Premiere Creative specializes in getting the word out. We will help you reach customers by email, through social media accounts, through sites that are important to your industry, and on your own site where your video can be optimized so that search engines send traffic your way.
Why is it important to have a strategy for sharing your web video online? Consider these facts:
- If you have a well-optimized video on your site, your chances of appearing on Google first page results increased by 53 times. (Forrester Research)
- The people have spoken: 60% of them prefer watching a video to reading your content (Forbes)
- Be Sticky: People will remember 50% of the content in a video, but only 22% f the content that they read. (Wharton Business)
A Strong Online Tool for Small Local Businesses
The way that video messaging effects the average consumer is also the reason why many of our clients look to us to produce video series that they can appear in and that quickly establish them as experts and thought leaders in their areas of expertise. This is especially important if you are targeting a specific geographic area. Web Video Series can be a very successful marketing tool for local small and medium businesses trying to capture Internet Users in their locale.
For example, if you are a doctor or dentist, a series of web videos that answers the most frequently asked patient questions about your specialty, is highly shareable, highly potent content. Imagine how powerful your video messaging is to the person searching for answers online. Your well-crafted video not only gives current and potential clients the information that they need, but it establishes you as the expert they are looking for. In a few quick steps you can easily extend the reach of your brand further than ever before.
Premiere Creative has produced web marketing videos for many of our clients. Click on the links below if you would like to see more of our work in such industry verticals as medicine, construction, and general business.